A digital growth studio for service businesses
Petite Programming helps service-based businesses attract the right customers, generate enquiries and create more opportunities for growth, through strategic websites, search visibility and interactive lead-generation tools.
Custom-coded business websites from $150/month.
Stephanie Day Founder, strategist & developer
Most service businesses don’t have a website problem. They have a gap between the people who find them and the people who get in touch.
Visitors arrive, look around and leave without enquiring. Good customers choose a competitor who simply explained things more clearly. The website exists, but it isn’t doing the job you need it to do.
I look at the whole picture: how customers find you, what convinces them and what makes getting in touch feel easy. Then I build what closes the gap.
Check your homepage with Fix FirstWhat the work is for
Clear positioning and SEO foundations built in from the start help the people you want to work with find you, and recognise quickly that you’re the right fit.
Considered design, fast custom code and the right proof in the right places give visitors confidence in you on any device.
Every page has a clear next step, with forms, bookings and calls to action placed where people are ready to act.
Visitors get answers in the order they need them, so getting in touch feels like the obvious next step, not a leap of faith.
The Petite Programming difference
Before anything is designed, I want to understand how your business wins work: who your best customers are, what they need to know and what stops them getting in touch.
Then I recommend what will make the biggest difference. Sometimes that’s a new website. Sometimes it’s better search visibility, a lead-generation tool or a handful of targeted changes to the site you already have.
Let’s talk about your business
Meet the founder
I’m Stephanie Day. I created Petite Programming to make websites genuinely useful for small business owners, which means starting with the business, not the build.
Nothing gets lost between a salesperson, a designer and a developer. I look at how your customers find you and decide, plan what will help more of them get in touch, then build it myself.
And because I come from a teaching background, I’ll always explain why I’m recommending something, in plain English.
More about my approachRecent work
Every project starts with the business, not the design: who the customer is, what stops them enquiring and the one action the website needs them to take.
About these results: figures are from real client projects. Client names are kept confidential, and the sites pictured are design examples.
Lead generation
+38%
More website enquiries in 30 days.
01 · Odd Hour · Mobile coffee cart
Conversion optimisation
2×
The visitor-to-enquiry conversion rate within 60 days.
02 · Rook Training Club · Personal training
Revenue growth
$12.4k
Additional sales over 60 days.
03 · Iron & Ash Trade Works · Trade services
Interactive lead generation
43
Qualified leads in the first 30 days.
04 · Fix First · Interactive lead‑generation tool
★★★★★
“I gave up trying to build my own Wix site, it was confusing and looked nothing like what I wanted. Petite Programming built me a completely custom site from scratch that feels professional, works on every device and makes it easy for clients to book.”
German M.★★★★★
“Our trade business had no online presence, and no time to figure it out. Petite Programming made the process simple. The custom site looks sharp, works on every device and helps us look as professional online as we are on-site.”
Pj. O★★★★★
“I honestly didn’t know where to start with my website, I just knew I wanted something that looked professional and actually felt like my business. Stephanie made the whole process so easy and explained everything without making it feel overwhelming. I absolutely love how it turned out.”
★★★★★
“Stephanie took what I had in my head and turned it into a website that feels so much more polished than I imagined. She really listened to what I wanted and made the whole process straightforward. I finally have a website I’m proud to send people to.”
Ways to work together
A focused one-page site or a full multi-page website, each built around how your customers decide and what you need them to do next. Both are designed and coded from scratch, and neither needs the full investment paid upfront.
Multi-page website
A strategic multi-page website for a growing business that needs room to communicate what it does, build trust and guide customers towards making an enquiry.
From $150/month
A focused first step
For a business with one clear offer, service or customer pathway that needs a polished online presence without building a full multi-page website.
From $100/month
Already have a website? These focused services work with what you have, whether I built it or not.
One-off $99
A recorded expert review that pinpoints where your current website is losing trust or enquiries, with clear priorities and practical next steps.
Explore the auditFrom $100/month
A custom quiz, calculator or assessment that gives visitors a useful reason to engage and take the next step.
Explore lead generation toolsFrom $179/month
Technical and content improvements that help search engines and AI tools understand your business, so potential customers can discover you when they search.
Explore AI search visibilityPetite Programming pricing guide
Enter your details to receive the complete package investment, monthly and upfront payment options, inclusions and ongoing managed hosting details, straight to your inbox.
Tell me what your business does, what you’re aiming for and where you’re stuck. I’ll give you clear, honest advice on the best next step.
Let’s talk about your business
